Our mission is simple: Rifò wants to create a line of quality clothing and accessories produced entirely in Prato and its surroundings with 100% regenerated and regenerable fibers.
We believe in sustainability accessible to all.
We believe in our territory, which has been handed down for generations
immense textile tradition.
We believe that wealth is meant to be shared.
We believe that it is still possible to create handmade Made in Italy garments,
do as you once did.
We believe in people, not consumers.
We believe that together we can make a difference, which is ours
small we have the power to change things.
We believe in emotions, that a garment should be worn for
always and not just once.
We don't believe in sales, discounts, black fridays… we want to sell
our products because people really need them and more
because they are driven to buy them.

Prato - Italy

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