Joias, an artistic design brand "made in Sardinia", was born in 2012 from the dream of my father Silvio Usala who passed on to me his love for the heritage of art, culture, nature, history and traditions of Sardinia, the heritage of our Earth.

The idea was to create a brand of objects for furniture, clothing and gifts that combined excellent artistic craftsmanship with contemporary design, all made in Sardinia, giving a new dimension to the traditional concept of craftsmanship and creating new, original and exclusive collections. A physical store was born in 2012 in Tortoli and a few years ago also the online store.

It is my dream and my mission: to spread the beauty and stories of Sardinia throughout the world, my wonderful land, to support the best artisan talents and the Italian creativity of handmade objects. Take a look at Joias Exclusive Collections of craftsmanship and design, I'm sure you will like it...

Elizabeth Use it


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